I’ll usually get on the phone with the artist personally and obviously, you have that conversation with their team as well. What is your creative process when working on a new project? Eventually, some of those bigger acts would reach out to me, and that was really special as well. And then the other artists it was just word of mouth. They really helped build my career up and give me so many opportunities that would have been hard otherwise to get at the time.
Whatever I learned during the day, I would kind of put into my own business.Ĭoach K and Pee from QC really helped me a lot in the early days by connecting me with those people.
I kind of pitched it the same way that an ad agency would pitch a potential client because I was seeing what I was doing at work. I think a cold email goes a long way along with a few concepts that you think that artist or brand could benefit from. This kind of side hustle turned into something bigger than what I was doing at my job.
He was the first person in the industry of that level to get back to me. That night, I went to a party, and Coach K said he loves the ideas I sent him. I cold emailed Lil Yachty with a breakdown of three to four cover options of what I thought his cover should look like. In 2016 that’s when one of my brother’s friends introduced me to Lil Yachty’s music. Initially, I started with three people from Toronto. Every time I finished my nine-to-five, I would kind of reach out to these artists and cold email them about contributing from anything along the lines of cover art, logo, branding merchandise. I really got attached to the Toronto music scene and it was on the come up at that point. HYPEBEAST: How did you get to where you are today with a roster of big names in the music industry like Lil Yachty, Migos, and 6lack?īack in late 20, while I was working in advertising, I also did a side hustle designing for musical artists around the time that I just started working on Photoshop, Illustrator, InDesign, and I was getting familiar with those programs. Be sure to check out Andic’s June 2021 playlist linked below. Momentum started to pick up for the Oakville, Ontario native as he continued to shape up cover artworks such as Quavo’s Quavo Huncho, 6lack’s Free 6lack and Lil Yachty’s Nuthin’ 2 Prove while directing photoshoots and visuals.Īndic sat down with HYPEBEAST to discuss his come-up, design process, sneaker rotation and what it’s like to work with a few music artists from his ever-expanding roster. While still working a nine-to-five job, he started cold pitching artists and caught the attention of Lil Yachty with ideas for the 2016 Lil Boat album cover. From a fresh graduate to an advertising agency in Toronto, Andic slowly steered into creating album art after feasting his eyes on Kanye West’s My Beautiful Dark Twisted Fantasy and The Weekend’s House of Balloons mixtape.
0 kommentar(er)
